Creating a challenger brand with a unique customer experience.

Heydon Innovation has a new and exciting approach to R&D tax advice. They positively challenge industry convention by offering a refreshing and tailored personal service, and they needed a bold new marketing strategy to match.

To create an online and offline creative strategy that positioned them as a challenger brand for a unique customer experience. To highlight their refreshing and flexible offering as a forward-thinking and dynamic tax advisory firm.

After consulting with them on their corporate identity and visual branding, we ensured a cohesive look and feel across the Heydon Innovation website and all printed materials, perfectly reflecting their brand concept.