Blog
When Automation Goes Awry - PPC Horror Stories
Google and Meta have always used a lot of automation “to help” their advertisers, and with the advent of AI, it has become more pervasive and controlling than ever. But what happens when it goes wrong?
Panning for Quality
With so many voices complaining that AI is generating endless slop to pollute the internet with, more people should be aware of the fact that AI is also being used the other way, and safeguarding the quality of the content that is surfaced.
Busting the Mythbusting
Google released their guide to being featured in their Generative AI search features last week, but while I don’t want to give “GEO” any credence, we should take what Google says with a pinch of salt.
To AI or to Not AI, That Is the Question
The debate still rages around AI, and there are still those whose opinions are either, “Get AI to do everything,” and, “If you use AI at all, you’re a fraud.” The truth is far more complicated than either stance suggests.
SEO (isn’t) Dead. Long Live SEO!
A whole host of new marketing offers have been deluging anyone with a website about how AEO (or GEO) is the new SEO and that SEO is dead. But the facts don’t support that.
Robot Shopping
It was predicted by those in the know last year; Agentic shopping. Now Google has taken the first step to making it a reality.
More Woes For (and From) Google
Google’s AI draws more court dates and changes to Search raise the ire of professionals
Looking Back at the Crossroads
18 months ago, we took a guess at two things that would shape digital marketing in the future. How accurate were we?
The Changing Face of Search - SEO for the Future.
AI, helpful content, and widespread complaints, what’s the future of SEO?
The Internet Isn’t Dead, but That’s the Least of Its Problems.
How AI leaning from AI generated content could be terrible for the internet