Blog
More Troubles in Big Tech Town
As 2024 draws towards its end and 2025 hurtles towards us, the woes of the big tech companies don’t seem to be going anywhere. In a year where the reputations of big tech have taken a beating, it seems smaller companies are popping up everywhere to capitalise on that.
Here We Go Again
Once again, Google is upsetting the applecart by carrying out a core update to their search algorithm. That Google has chosen to, once again, implement such a huge change immediately before Black Friday is sure to upset online sellers and they’ve warned that it won’t help anyone unfairly hit by the Helpful Content Update (HCU).
How Many Updates Does It Take to Fix an HCU?
Can Google fix the problems with their HCU and their reputation?
"No," is a Complete Sentence - When to Use it With Google Ads.
Google Ads recommendations are often not suitable for you, but you might not know what you can ignore.
Our Business Isn’t More Important Than Your Privacy.
How do we target online advertising without invading anyone's privacy?
The Changing Face of Search - SEO for the Future.
AI, helpful content, and widespread complaints, what’s the future of SEO?
The Internet Isn’t Dead, but That’s the Least of Its Problems.
How AI leaning from AI generated content could be terrible for the internet
Have You Complained About Google Lately?
An overview of Google's troubles over the past 12 months and what they mean for you
Cyber Essentials Plus Certification.
Yello Studio now complies with the requirements of the Cyber Essentials Plus scheme. A Government-backed scheme that helps protect organisations against a range of the most common cyber attacks.
The Pantone Colour of the Year 2024.
The Pantone Colour of the Year is a highly anticipated selection, influencing design trends across various fields.
The view from the crossroads.
There’s a seismic shift in digital marketing that has been rumbling for almost a year and will soon result in the whole world of advertising online being shaken to its core.
Is your branding effectively setting you apart from the competition?
A well-executed branding strategy can help establish a strong and positive reputation, foster customer loyalty, and differentiate your business from its competitors.
Yello Studio - Licenced to Market.
Official Google Ads certifications for the various aspects of marketing our client’s websites through paid advertising.
One out, three in!
We are sad to see the departure of one of our fantastic young developers, even if it’s hopefully only temporary.
Why you should embrace Google Tag Manager Server-Side Tagging.
As businesses strive to optimise their websites for better conversions, they face the challenge of balancing performance and user privacy.
Yello Studio Rebrand.
14 years ago, a pair of passionate professionals set out to create a company that would change the way people think about design and development.