Blog
![](/assets/uploads/_400x400_crop_center_75_none_ns/websites-hit-by-hcu.jpg)
How Many Updates Does It Take to Fix an HCU?
Can Google fix the problems with their HCU and their reputation?
![](/assets/uploads/_400x400_crop_center_75_none_ns/OIG4.jpeg)
"No," is a Complete Sentence - When to Use it With Google Ads.
Google Ads recommendations are often not suitable for you, but you might not know what you can ignore.
![](/assets/uploads/_400x400_crop_center_75_none_ns/OIG1._Ov8Yjn7mu.jpeg)
Our Business Isn’t More Important Than Your Privacy.
How do we target online advertising without invading anyone's privacy?
![](/assets/uploads/_400x400_crop_center_75_none_ns/future-of-seo.jpeg)
The Changing Face of Search - SEO for the Future.
AI, helpful content, and widespread complaints, what’s the future of SEO?
![](/assets/uploads/_400x400_crop_center_75_none_ns/OIG1-1.jpeg)
The Internet Isn’t Dead, but That’s the Least of Its Problems.
How AI leaning from AI generated content could be terrible for the internet
![](/assets/uploads/_400x400_crop_center_75_none_ns/OIG1.K4.bfnYYqST5XT.jpeg)
Have You Complained About Google Lately?
An overview of Google's troubles over the past 12 months and what they mean for you
![](/assets/uploads/_400x400_crop_center_75_none_ns/cyber.jpg)
Cyber Essentials Plus Certification.
Yello now complies with the requirements of the Cyber Essentials Plus scheme. A Government-backed scheme that helps protect organisations against a range of the most common cyber attacks.
![](/assets/uploads/_400x400_crop_center_75_none_ns/pantone.jpg)
The Pantone Colour of the Year 2024.
The Pantone Colour of the Year is a highly anticipated selection, influencing design trends across various fields.
![](/assets/uploads/_400x400_crop_center_75_none_ns/ai_2024-01-08-085524_esmq.jpg)
The view from the crossroads.
There’s a seismic shift in digital marketing that has been rumbling for almost a year and will soon result in the whole world of advertising online being shaken to its core.
![](/assets/uploads/_400x400_crop_center_75_none_ns/branding_2024-07-03-094625_ztzt.jpg)
Is your branding effectively setting you apart from the competition?
A well-executed branding strategy can help establish a strong and positive reputation, foster customer loyalty, and differentiate your business from its competitors.
![](/assets/uploads/_400x400_crop_center_75_none_ns/licensed-to-market.jpg)
Yello Studio - Licenced to Market.
Official Google Ads certifications for the various aspects of marketing our client’s websites through paid advertising.
![](/assets/uploads/_400x400_crop_center_75_none_ns/Will-2_2023-09-14-133509_prhx.jpg)
One out, three in!
We are sad to see the departure of one of our fantastic young developers, even if it’s hopefully only temporary.
![](/assets/uploads/_400x400_crop_center_75_none_ns/sGTM-YS-blog-image.jpg)
Why you should embrace Google Tag Manager Server-Side Tagging.
As businesses strive to optimise their websites for better conversions, they face the challenge of balancing performance and user privacy.
![](/assets/uploads/_400x400_crop_center_75_none_ns/Yello-promo-brand_2023-09-13-144506_afxx.png)
Yello Studio Rebrand.
14 years ago, a pair of passionate professionals set out to create a company that would change the way people think about design and development.