Blog
The Hit Parade
It’s been a long time since anyone talked about traffic to their website in terms of “hits”. These days, it’s users, sessions, and events. But how reliable is your traffic analytics, and what does that mean for your business?
Never Undervalue your CMP
You might not know what a CMP is, but if you have a website you almost certainly have some sort of CMP in place. And if you don’t, you really, really should.