Blog
Looking Back at the Crossroads
18 months ago, we took a guess at two things that would shape digital marketing in the future. How accurate were we?
The Dangers of Navigational Searching (and a Google Ads Phishing Scam)
Fake ads have been appearing in Google Search results for their own Ads platform, leading to scammers getting access to Google Ads accounts.
More Troubles in Big Tech Town
As 2024 draws towards its end and 2025 hurtles towards us, the woes of the big tech companies don’t seem to be going anywhere. In a year where the reputations of big tech have taken a beating, it seems smaller companies are popping up everywhere to capitalise on that.
Here We Go Again
Once again, Google is upsetting the applecart by carrying out a core update to their search algorithm. That Google has chosen to, once again, implement such a huge change immediately before Black Friday is sure to upset online sellers and they’ve warned that it won’t help anyone unfairly hit by the Helpful Content Update (HCU).
"No," is a Complete Sentence - When to Use it With Google Ads.
Google Ads recommendations are often not suitable for you, but you might not know what you can ignore.
Have You Complained About Google Lately?
An overview of Google's troubles over the past 12 months and what they mean for you