Blog
When Automation Goes Awry - PPC Horror Stories
Google and Meta have always used a lot of automation “to help” their advertisers, and with the advent of AI, it has become more pervasive and controlling than ever. But what happens when it goes wrong?
The Dangers of Navigational Searching (and a Google Ads Phishing Scam)
Fake ads have been appearing in Google Search results for their own Ads platform, leading to scammers getting access to Google Ads accounts.
"No," is a Complete Sentence - When to Use it With Google Ads.
Google Ads recommendations are often not suitable for you, but you might not know what you can ignore.
Have You Complained About Google Lately?
An overview of Google's troubles over the past 12 months and what they mean for you
Yello Studio - Licenced to Market.
Official Google Ads certifications for the various aspects of marketing our client’s websites through paid advertising.