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Refining an organisations strategy.




RSG works with the CEO’s leadership teams and investors to clarify and refine an organisation's strategy, assess the team's capability and create an effective plan to develop the business and the people within it.


The Brief

RSG approached Yello to create their branding and design system for a new website that would represent their services. The company needed to communicate with a wide range of businesses, from global corporations to small and medium-sized enterprises, startups, and investors. Through careful research and strategy, we positioned RSG as a challenger brand.


The Outcome

We created a colour palette by using colour psychology theory and various illustrative and graphical devices for use across digital and print executions. Conceptual logomark representing brain pattern nodes while offering a subtle nod to the letter ‘R’ of the RSG name. Fully responsive website development and supporting email campaigns and printed collateral.