01
Introduction
The Big Potato Company - a national franchise offering quality baked potatoes and superior toppings from their takeaways and pop-up food vans.
02
The Brief
Our brief was to create an identity that would be instantly recognisable as a quality purveyor of baked potatoes.
03
The Outcome
Inspired by the typography of the company's traditional ovens, we crafted a logo and designed their menus and promotional materials. We used a vibrant colour palette, echoing the golden potato and rich butter within the logo.
