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Big potatoes, hot branding.



The Big Potato Company - a national franchise offering quality baked potatoes and superior toppings from their takeaways and pop-up food vans. 


The Brief

Our brief was to create an identity that would be instantly recognisable as a quality purveyor of baked potatoes.


The Outcome

Inspired by the typography of the company's traditional ovens, we crafted a logo and designed their menus and promotional materials. We used a vibrant colour palette, echoing the golden potato and rich butter within the logo.