Blog
When Automation Goes Awry - PPC Horror Stories
Google and Meta have always used a lot of automation “to help” their advertisers, and with the advent of AI, it has become more pervasive and controlling than ever. But what happens when it goes wrong?
PPC Metrics and How to Use Them
PPC advertising comes with dozens of different metrics to measure performance, and you’ll likely see different experts proclaim that X metric is the most important and you can just ignore Y. But the fact is, they can all be important, depending on what your objectives are.
Who Are You, Again?
The UK’s Online Safety Act 2023 is now in force, and as predicted, people (not just children) are finding ways around it. That has implications for marketing and web analytics.
Website Migration - Potential Marketing Mishaps to Avoid
When you’re moving your website, maybe from one platform to another, you can cripple your marketing efforts if you don’t avoid some classic blunders.
Looking Back at the Crossroads
18 months ago, we took a guess at two things that would shape digital marketing in the future. How accurate were we?
No School like the Old School
2015 PPC strategies in 2025 may sound like a recipe for disaster, but the evidence shows that there are still times an old-fashioned plan has its place.
"No," is a Complete Sentence - When to Use it With Google Ads.
Google Ads recommendations are often not suitable for you, but you might not know what you can ignore.