Branding a sustainable product for the NHS

Pee-in-Pot, developed and owned by Somerset NHS Foundation Trust, is a sustainable innovation for Midstream Urine (MSU) collection. Completely biodegradable and seven times more environmentally friendly than traditional methods, it offers a simple, effective alternative to sterile bowls. 

Somerset NHS Foundation Trust approached Yello Studio to develop a distinctive brand identity, website, and supporting downloadable materials for Pee-in-Pot. The goal was to create a cohesive and professional identity that clearly communicates the product’s innovation, sustainability, and clinical value.

Yello delivered a unified brand platform, enabling national rollout and recognition across NHS trusts, while aligning with the organisation’s commitment to quality, innovation, and environmental responsibility. This branding and website project communicates Pee-in-Pot’s environmental and clinical benefits, reflecting the NHS’s commitment to innovation, quality, and sustainability.