Blog
Google March 2026 Core Update
Less than 48 hours after speed-running the faster Spam Update, Google follow that up with a Core Update. While a Core Update was due, having it follow so close behind a Spam Update makes it difficult to know which one impacted you if your organic traffic drops.
High Speed Spam Canning
Google announced just yesterday that they were rolling out a new spam update. Today, they announced that they were finished. What does it mean when a Google update rolls out in less than 24 hours?
SEO (isn’t) Dead. Long Live SEO!
A whole host of new marketing offers have been deluging anyone with a website about how AEO (or GEO) is the new SEO and that SEO is dead. But the facts don’t support that.
Content Is Still King, but Not All Kings Are Good
SEO long held the view that any content was good content. That started to change a couple of years ago, and has only accelerated since.
More Woes For (and From) Google
Google’s AI draws more court dates and changes to Search raise the ire of professionals
Who Are You, Again?
The UK’s Online Safety Act 2023 is now in force, and as predicted, people (not just children) are finding ways around it. That has implications for marketing and web analytics.
The Google Core Update June 2025 and the Great Impression Surge
The June 2025 Google Search Core Update finished rolling out a month ago, and the massive surge in country-specific impressions continues to grow.
When is an Issue not an Issue?
I know that sounds like a joke, but it’s not. Well, not an intentional one.
Website Migration - Potential Marketing Mishaps to Avoid
When you’re moving your website, maybe from one platform to another, you can cripple your marketing efforts if you don’t avoid some classic blunders.
Google Just Told Us that Fewer Clicks is Better
The last few months have shown that Google AI Overviews are reducing the number of clicks to websites, but Google assures us this is a good thing™️
Looking Back at the Crossroads
18 months ago, we took a guess at two things that would shape digital marketing in the future. How accurate were we?
Here We Go Again
Once again, Google is upsetting the applecart by carrying out a core update to their search algorithm. That Google has chosen to, once again, implement such a huge change immediately before Black Friday is sure to upset online sellers and they’ve warned that it won’t help anyone unfairly hit by the Helpful Content Update (HCU).
The Changing Face of Search - SEO for the Future.
AI, helpful content, and widespread complaints, what’s the future of SEO?
Have You Complained About Google Lately?
An overview of Google's troubles over the past 12 months and what they mean for you